Big Boss Energy Drink and Stonebwoy have taken the Big Boss Roadshow, which started in Ashaiman, to Ho, the Volta regional capital.
This is part of a nationwide activation launched by Big Boss Energy Drink and the international dancehall artiste to introduce a rebranded version of Big Boss Energy Drink which has his image on the label.
The idea is to foster a solid bond between the product and the positive image, creativity and global appeal of Stonebwoy and the values of hard work, determination and tenacity he portrays.
Before hitting the streets of Ho on Friday October 23, a media encounter was organized Thursday evening where the BET Award winning artiste explained to several media houses his involvement with Bel Beverages producers of Big Boss Energy Drink.
Friday morning Stonebwoy hit the streets of Ho after an interview session on Global 105.1 FM.
After hitting the principal streets, the team finally ended at the central market where many souvenirs and Big Boss Energy Drinks where shared.
The BHIM Boss however, encouraged the crowd to patronize Bel Beverages products especially Big Boss Energy Drink and that it contains the right amount of ingredients for human consumption.